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Increase shopping considerations among shoppers who use blogs as a source of inspiraiton.
Brand wanted to increase adoption among shoppers who use blogs to browse recipes. These users are difficult to target via social media.
A large number of target customers search for recipes on Google and click the search results to visit recipe blogs. These users get inspired by blog content These users often print recipes that they like to make it later.
Jupiter's solution integratess with high quality recipe blogs and feature a rebate offering for brand's product prominently in those blogs. These rebate coupons get saved along with the recipe information printed by the user . Jupiter's solution automatically identifies customer's zip code and picks retailers close by to the customer that carries the product that is being featured. Meta pixel on Juipter's page also stores information that could be used to target users using personalized ads on Meta. Jupiter's solution also report recipe print activity at the zip code and retialer level. Brands use these insights to identify zip codes and retailers that have higher sales potential.
